The Aviemore Centre generated a lot of flak. Not only did it more or less eclipse the original village, it pitched itself downmarket and, some would say, appeared to regard itself as the Blackpool of the Scottish Highlands. Its critics were less kind and denounced the concrete blocky appearance of certain parts of the development. There were tales of scams, corruption and sharp employment practices. A new shopping parade in the village itself added to the gloom, being very much from the cinder-block school of architecture. I was always in two minds about the Aviemore centre itself. Parts of it were imaginative and tastefully landscaped but there was a definite atmosphere of shabbiness about the place and its visitors.
By the mid 1990's the place was looking distinctly tatty and badly in need of refurbishment. But I was astonished to arrive for a short holiday in late 1999 to find that much of the Aviemore centre had been razed to the ground. Two years later little had changed and the site was a vast car park. Elsewhere in the village, though, things were looking up. A second and much more tastefully constructed shopping mall had taken shape adjacent to the railway station, itself refurbished. A spanking new supermarket stood opposite, and other new developments and outbreaks of imaginative landscaping were transforming the village, which was at last shaking off its downmarket image.
The true attraction of Aviemore, of
course,
is its setting rather than its facilities. With the Cairngorms,
Glenmore
and Rothiemurchus close by, Aviemore is a base for a superb range of
valley,
forest, hill and mountain walks as well as bird watching, sailing,
skiing,
cycling and other outdoor pursuits.
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This page last updated 28th December 2001